Sending emails to your email list requires your emailing list data to be stored in a useful electronic format, so take care to enter your data into a database while you collect email addresses. Building and maintaining an electronic database allows you to:
- Organize and view your email list data easily
- Sort your email list data into categories to send targeted email list
- Process and keep track of unsubscribed contacts.
- Query your email list to extract useful information and reports.
You dont need a highly sophisticated database for effective email list marketing although additional database features can improve your ability to target your contacts with specific messages. Keep in mind that email list database with lots of complex features are more expensive than simpler applications. Make sure any fancy functionality in your database is capable of returning more than a dollar for every dollar you spend to gain that function.
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