Even if you are not sending commercial email through a third party, you are still required to provide your subscribers an opt-out method. This unsubscribe method can be "old-school",-having subscribers write a letter or call the company to opt-out. It can also be as simple as having them reply to the email indicating that they no longer want to receive emails from your company.
Tuesday, July 30, 2013
Can spam act of 2003
CAN-SPAM Act of 2003 requires that all email marketing messages sent to U.S residents include an opt-out (unsubscribe) mechanism. If you choose to send your email marketing messages through a reputable email service provider, it will most likely include this opt - out information by default. You can usually modify it to fit the look and feel of your email campaign; however, having it is still a requirement.
Even if you are not sending commercial email through a third party, you are still required to provide your subscribers an opt-out method. This unsubscribe method can be "old-school",-having subscribers write a letter or call the company to opt-out. It can also be as simple as having them reply to the email indicating that they no longer want to receive emails from your company.
Even if you are not sending commercial email through a third party, you are still required to provide your subscribers an opt-out method. This unsubscribe method can be "old-school",-having subscribers write a letter or call the company to opt-out. It can also be as simple as having them reply to the email indicating that they no longer want to receive emails from your company.
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