Walking into a business where the first dollar of profit is framed victoriously on the wall always reminds me how important the first customer is to any small business. Your first customer represents validation of your business idea and proof that your products and services are valuable enough to cause someone to part with his money in order to obtain them.
The first dollar of profit is certainly cause for celebration. However, no matter how useful, important , unique, beneficial , or fitting your products or services are to consumers, no one will purchase them if you can’t effectively demonstrate that their value exceeds their price.
Demonstrating your value takes a lot of communication as well as the application of sound marketing principles. E-mail, Websites, business cards, signs and postcards are all good way to communicate your value to consumers, but some mediums are better than others for certain kinds of objectives, and all your marketing mediums have to work together to have the greatest impact.
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