when your excited about your business,thinking of almost everyone as a potential prospect is easy.you might indeed identify a large audience thats need your products or services,but plenyt of people wont buy from you for one reason or another.at the same time,pockets of opportunity for communicating your messages might exist that you havent thought of.you can make your email messages more effective by targeting prospects and customers who are most likely to make a purchase decision and also excluding people who are probably never going to buy.here are some questions you cana sk yourself to help determine to whom you should send your email messages: 1.who is most likely to need your products or services? 2.who already buys other products or services that are similar or identical to yours?3.who buys other products or services that could be percieved as substitutes for yours?who buys products or services that compliment yours? 4. who has already purchased from you and when will they be ready to buy again?how many messages does it take to get someone to repeat versus attracting a new customer?
www.expedite-email-marketing.com
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