Determining how your email messages should look

design elements,such as images and colors,are important parts of every mail message because they can reinforce the words that you use or cause your words to feel differently to the reader.figure 1-2 shows a plain email message before any design elements are applied to it.  a text only email not only fails to reinforce and enhance the value proposition,but its also difficult to scan and read.even simple design elements can have a significant impact on the look and feel of an email message.figure 1-3 shows the same email with simple added design elements that support and reinforce the message. the formatted email uses images,links,colors,borders,fonts,and effective layout to reinforce certain elements in the message and also makes the main idea of the message easier to grasp because of the holiday vacation theme. here are some questions you can ask yourself to help you determine how your email messages should look.  1.what emotions or circumstances cause people to think of your products or services? 2.which words ,fonts images,and colors communicate those emotions and circumstances? 3.what other mediums are you using to deliver your messages?  4.what limitations and advantages of each medium could affect the look and feel of your messages?  chapters 8 and 9 cover design elements that you can add to your emails to effectively get your message across to your subscribers.

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