No holes in
the Bucket
A business is a bucket in which alchemy is to occur. Into
the bucket we pour ideas, energy, work, ad dollars, marketing dollars, cost of
attracting customers, costs of pursuing sales in hope of stirring into profits,
maybe wealth. Most business owners are very focused on the pouring into the
bucket. Few focus on exactly what happens inside the bucker. That’s supposed to
take care of itself. But it doesn’t. It’s important to have a full and accurate
understanding of the investments being made. It’s then important to have a strategy
in place for fully and comprehensively converting those investments to the
greatest possible gains.
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